TB

... offering opportunities for better family health

Maternal & Neonatal Health Programme (Jatone Raton)

SMC is playing an important role to reduce Maternal and Neonatal Mortality and Morbidity in Barisal Division by creating awareness among the target population. To raise community awareness “Jatone Raton” was developed to improve the situation under MNH Program in 2008. This project was designed as pilot to implement in two (2) districts of Barisal division (Barisal & Patuakhali) because mothers in this division are the least likely to receive antenatal care from medically trained provider and home delivery is also highest in this area. In addition the neonatal and post neonatal death is also high in compare to other divisions.

CAMPAIGN GOAL

To reduce Maternal and Neonatal mortality and morbidity in intervention area by creating awareness among the target population

Program Strategies:

Strengthen capacity of BSP to provide essential maternal health information, services and referral
Intensify the local promotional activities to increase service demand by the target audience through campaign on “Jotone Roton” at local level
Promote Clean Delivery at home

Target Group under the Campaign “Jatone Ratan”

Primary Target Group	Pregnant Women and Newly Married Couples (Prospective young mothers)
Secondary Target Group	Husband and In-laws (Male/Female)
Tertiary Target Group	Social Influencers (Teacher, Imam, Opinion Leader, Students(ix to xii) and mass people)

Key Messages for Target Groups:

Safe Mother hood
Preventive measure of Anti Natal Care & referral
Delivery Care & Use of Satiety Kit
Preventive mouser of Post natal care & referral
Benefit of Birth Spacing
Preventive measure of neonatal care & referral
Necessity of male involvement in MCH (In the decision making process)

Activities

Advocacy meetings with social influencer, e.g., DC, CS, DDFP, UNO, OC, UH&FPO, MOMCH, local elected personnel, local NGO chief, principal of madrasha, Imam, mosque committee member, president and secretary of press club etc. in the respective Upazila (once in a selected Upazila)

Uthan & Hatt Baithak with primary and secondary target audience
One-to-one counseling with primary audience Hat Bar Activities will conduct as reinforcement activities for male audience
Blue Star Provider (BSP) orientation on Basic MNH issue and referral to NGO and GOB outlet for MNH issue.
Peer Educator orientation on IPC abut Basic MNH Issue for sustainability of the program in the community.
Mobile Film Program (MFP) – drama focusing different messages on MNH are shown through mobile video unit