Social Marketing Company (SMC) has signed an MOU with Smiling Sun Franchise Project (SSFP) on April 29, 2010 whereby both parties have agreed to reflect their mutual intention to cooperate, coordinate, and/or combine their resources and activities to realise common goals and objectives in priority health areas.

As part of the MOU, SSFP will continue receiving oral contraceptive pills and condoms at SMC’s wholesale price. In order to ensure safe and clean delivery at the clinics and at the community, SMC will ensure supply of safe-delivery kits and provide training to SSFP service providers including community worker (CSP).

SMC will assist SSFP’s effort to utilise growth monitoring cards across the network by referring malnourished and vulnerable children of the customers attending Blue star clinics of SMC and continue supply of MoniMix to Smiling Sun clinics and to the CSPs. 

Both SMC and SSFP will jointly promote comprehensive approach to diarrhoeal management that includes diagnosis, treatment and prevention. In this regard, SSFP will procure SMC’s ORSaline-N, ORSaline-Fruity, and Zinc tablets with efforts to assure supply continuity from SMC. An effective referral linkage will be developed between the two parties based on mutual understanding and service need of the customers both in SMC and SSFP and will also work on outreach activities for males.

The MOU was signed by Mr. Md. Ali Reza Khan, Managing Director, In-charge, SMC and Mr. Juan Carlos Negrette, Chief of Party, SSFP.