A new business model for potential women entrepreneurs

SMC has been partnering with a number of national and international development agencies in developing a platform for potential women to grow as ‘entrepreneurs’ in the rural community. As part of the collaboration, an MoU was signed on September 5, 2019 between World Vision Bangladesh (WVB) and Social Marketing Company (SMC) represented by Mr. Fred Witteveen, National Director, WVB and Mr. Md. Ali Reza Khan, MD & CEO, SMC respectively. Under this MoU, a new business model branded as Gold Star Member - GSM initiative will be implemented jointly by SMC and Nobo Jatra project of World Vision at four Upazilas under Khulna and Satkhira districts. The GSM members will be engaged in disseminating public health messages and selling SMC products at the household level including referral services for potential clients with regard to Long Acting and Reversible Contraceptives (LARC) to the nearest service facilities. The signing ceremony was attended among others by Mr. Rakesh Katal, Chief of Party, Nobo Jatra Project of WVB; Mr. Shafi Uddin Ahmed FCA, Chief of Finance & Accounts, SMC and Mr. Toslim Uddin Khan, Chief of Program Operations, SMC.