Community Sales Agent (CSA)

Community Sales Agent (CSA) activities is one of the critical interventions of SMC’s Notun Din Program. CSAs are women entrepreneurs selected from rural communities. They visit the households to disseminate public health information and sell SMC’s public health products. Their product basket includes different brands of condom and oral contraceptive pill, emergency contraceptive pill, ORS, zinc, sanitary napkin, safe delivery kit, micronutrient powder, instant soft drink powder and pregnancy test kit. Currently, more than 2,300 CSAs are engaged in the Notun Din Program. In addition, 92 CSAs are working in the northern part of the country.

After selection, SMC organizes basic and periodical refresher trainings for CSAs to build their capacity in disseminating health information and increase their sales skills. Necessary logistics such as branded dress (sari), product storage container, bag, apron, umbrella, signboards, etc. are provided to them to promote and facilitate their sales.

CSAs are the permanent residents in their communities, have minimum eighth grade education, willing to visit households to disseminate health information, sell products and are interested to be an entrepreneur. CSAs purchase products in cash from the upazila office once in a month and sell it throughout the month. SMC does not pay any honorarium to the CSAs, rather they earn the margin between trade and maximum retail price of the products.