Distribution Channel

SMC supply chain management includes all functions related to ensuring on time delivery and wide availability of its products up to the retail outlet level. It involves procurement of finished products and raw materials from both local and international sources for own manufactured products, warehousing, logistics and supply to the 12 SMC Area Sales offices and finally distribution to retail and wholesale pharmacies, groceries, NGOs and other channels. In April 2018 SMC introduced local-level distribution houses around the country to enhance rural and non-pharmacy coverage with household products. A total of 120 distributors have been appointed all over the country and 122 sales representatives are working for distributors to sell SMC household products to the outlets.