|
1. Business Development
· Develop and execute institutional sales strategies to achieve annual sales and profitability targets
· Identify new business opportunities across institutional and corporate sectors
· Build and maintain a robust sales pipeline for sustainable business growth
· Expand the customer base by acquiring new institutional accounts
2. Key Account Management
- Develop and maintain strong relationships with key decision-makers of corporate and institutional clients
- Manage strategic accounts to maximize sales volume and customer retention
- Ensure high levels of customer satisfaction through proactive relationship management
3. Sales & Revenue Management
- Prepare annual, quarterly, and monthly sales plans
- Achieve assigned sales revenue targets, increase new customers
- Monitor sales performance and implement corrective actions where necessary
- Forecast sales demand and ensure business sustainability
4. Tender & Contract Management
- Lead participation in public and private tenders
- Prepare quotations, proposals, contracts, and commercial offers
- Negotiate pricing, payment terms, and commercial agreements
- Ensure compliance with organizational policies and customer requirements
5. Team Leadership
- Lead, coach, and develop the institutional sales team
- Set performance objectives and monitor individual performance
- Build a high-performing sales culture focused on customer satisfaction and business growth
6. Market Intelligence
- Monitor market trends, competitors, pricing, and institutional buying patterns
- Identify emerging business opportunities and recommend strategic initiatives
- Prepare market intelligence reports for management
7. Cross-functional Coordination
- Coordinate with Supply Chain, Marketing, Finance, Distribution, and Logistics teams to ensure timely execution of customer orders
- Ensure efficient order processing, delivery, invoicing, and after-sales support
8. Reporting & Compliance
- Prepare periodic sales reports, forecasts, pipeline updates, and business reviews
- Maintain accurate customer records using internal systems
- Ensure compliance with company policies, contractual obligations, and statutory requirements
|
