SMC EL HR reserves the right to reject any or all application(s), without assigning any reason. Any kind of solicitation on behalf of the candidate will lead to rejection.

• Department/Division: Marketing

• No. of Vacancies: NA

• Job Responsibility:

  FUNCTIONAL   -        Product Lifecycle Management (Brand & Product) End-to-end brand equity, portfolio architecture, and product lifecycle management across multiple FMCG categories; extend existing lifecycles and launch new products via stage-gate governance.   -        Marketing Strategy & Communication Formulate and execute integrated marketing strategies including ATL, digital, and trade marketing; develop communication plans aligned to SBU objectives and deploy via agency networks.   -        Market Research (Consumer & Competitor Intelligence) Commission, interpret, and apply consumer research, retail audits, and competitor intelligence to brand strategy and innovation decisions; govern the research agenda across all SBUs.   -        Data Analytics Translate sales, distribution, A&P, and category data into actionable insights; set and track KPIs including revenue, GM%, A&P ROI, numeric distribution, and outlet universe growth.   -        P&L and A&P Budget Governance Own consolidated revenue and contribution margin targets; govern A&P budget allocation, utilization, and ROI across multiple SBUs; arbitrate cross-SBU resource trade-offs.   -        Cross-Functional Collaboration Foster a culture of cross-functional and cross-SBU collaboration. Build effective working relationships with all other functions and external partners, stakeholders to deliver shared business outcomes.   -        New Product Development (NPD) & Innovation Lead innovation pipeline planning; review and sign off NPD stage-gate decisions across all SBUs; manage incubation of sub-scale or new categories.   -        AI & Digital Marketing Apply AI-driven tools and digital marketing platforms (CRM, programmatic, social, search, e-commerce) to enhance brand reach, consumer engagement, and campaign effectiveness. Able to evaluate and govern AI-enabled marketing investments, interpret digital analytics, and guide MSD capability building in modern digital channels.   BEHAVIORAL ­­­ -        Change Management Champion and embed the SBU transformation agenda; guide teams through structural change with clarity, confidence, and sustained momentum. Manage organizational ambiguity and build commitment at all levels.   -        Develop Others Lead development of the team members. Define individual development plans, own the leadership succession pipeline, and build a high-performance culture of accountability across the function. -        Develop Self Demonstrate a continuous learning mindset; stay current with business trends, emerging marketing channels (including AI and digital), and best-in-class commercial practices. Actively seek feedback and apply it to leadership effectiveness.   -        Engage Inspire and align large, diverse teams to a shared commercial purpose. Communicate with clarity and conviction to internal stakeholders, trade partners, and the Board; maintain high team motivation and organizational energy.   -        Perform Maintain a rigorous results orientation with non-delegable accountability for yearly topline and bottom-line targets. Set high standards, hold teams to commitments, and make timely decisions under complexity and pressure.   -        Any other business assigned by the management.

   

• Educational Qualification :

  -        Master’s degree or MBA. MBA in Marketing strongly preferred.

   

• Job Requirements :

  • Age maximum 55 year(s)
  • Experience in related field: minimum 15 year(s)

• Job Details:

  • Job Type: Full Time
  • Job Location: Dhaka

• Salary and Benefits :

  • Salary : Negotiable
  • Other Benefits :

     

    Car expense reimbursement allowance, Contributory Provident Fund, Gratuity, WPPF, Annual Performance Incentive, Two Festival Allowances, Boishakhi Allowance, Health Care Facility, Leave Encashment and Group Life Insurance.