SMC’s new condom brand Xtreme has hit the market at the beginning of June, 2014. It is a high-priced premium condom brand having the payoff line ‘Insane pleasure’. The new brand comes in two variants and targets urban male of 25-40 years, who are ready to pay a premium price for an extremely pleasurable experience.

The launching ceremony was held at SMC Head Office. Managing Director Mr. Ashfaq Rahman unveiled the new condom brand and announced its official launch by cutting a cake in presence of Deputy Managing Director Md. Ali Reza Khan, Head of Marketing Mr. Mahbubur Rahman and other high officials.