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Norix Emergency Contraceptive pill launched

SMC launched an emergency contraceptive pill branded as Norix in February 2013. Norix is two tablets ECP formulation each tablet containing 0.75 mg. of Levonorgestrel hormone. The first tablet must be taken within 72 hours of unprotected intercourse and the second tablet within 12 hours after the first tablet to protect from an unwanted pregnancy.

As part of launch, SMC placed a half page press campaign in four major Bengali daily newspapers as well as billboards located in strategic locations around Bangladesh. 

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The new WHO formula-based packaged oral rehydration salt brand marketed by SMC called ORSaline-N was introduced in 2004. In order to provide choices to the consumers and to encourage children who are unwilling to take ORS, SMC introduced BNF-flavoured ORS brand ‘ORSaline Fruity’ in August 2003.

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