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Norix Emergency Contraceptive pill launched

SMC launched an emergency contraceptive pill branded as Norix in February 2013. Norix is two tablets ECP formulation each tablet containing 0.75 mg. of Levonorgestrel hormone. The first tablet must be taken within 72 hours of unprotected intercourse and the second tablet within 12 hours after the first tablet to protect from an unwanted pregnancy.

As part of launch, SMC placed a half page press campaign in four major Bengali daily newspapers as well as billboards located in strategic locations around Bangladesh. 

Social Marketing Company held its 25th Annual General Meeting on November 26, 2014 at the Company Head Office in Dhaka. Mr. Muhammed Ali, Chairman of the SMC Board of Directors, presided over the meeting._more
In October 20, 2014 the Registrar of Joint Stock companies approved the formation of SMC Enterprise, a wholly owned for-profit subsidiary of the Social Marketing Company. The Enterprise was launched to separate for- profit activities from SMC non-profit to be able to effectively manage a growing, diverse and complex operation.…_more