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Norix Emergency Contraceptive pill launched

SMC launched an emergency contraceptive pill branded as Norix in February 2013. Norix is two tablets ECP formulation each tablet containing 0.75 mg. of Levonorgestrel hormone. The first tablet must be taken within 72 hours of unprotected intercourse and the second tablet within 12 hours after the first tablet to protect from an unwanted pregnancy.

As part of launch, SMC placed a half page press campaign in four major Bengali daily newspapers as well as billboards located in strategic locations around Bangladesh. 

Social Marketing Company (SMC), one of the largest and most successful private sector Social Marketing organizations in family planning and child health globally, held its Annual Company Conference for the Fiscal Year 2014 at Hotel Sonargaon in Dhaka on May 24, 2015._more
Mr. Muhammed Ali, Chairman, SMC Board, handed over a kidney dialysis machine to Prof. Harun-Ur-Rashid, President of Kidney Foundation Hospital and Research Institute at Mirpur, Dhaka on April 13, 2015._more