Social Marketing Company is one of the pioneers of social and market research in Bangladesh. Every year, SMC sponsors and conducts a number of research studies to understand effects of its program activities, sales and marketing initiatives, new product feasibility and other consumer studies. General objective of the Research Team of SMC is to support and strengthen marketing and program efforts by providing managers with timely and appropriate information in a form that they can use it efficiently and easily for the decision making process. The research activities able to flag key issues and concerns, which show up in the data and inform marketing, sales and program team on such important changes.
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