SMC History

A Brief on SMC and SMC Enterprise Ltd

Social Marketing Company (SMC) continues its successful journey while maintaining its important role as one of the significant contributors to the Bangladesh national health and family planning program. The company was originated in 1974 as a USAID-funded Family Planning Social Marketing Project (FPSMP) to address the rapid population growth in the country. Later on, the project was transformed into a not-for-profit company in 1990 and run by a voluntary Board of Directors. SMC became fully sustainable in 2012 by recovering more than 100% of its non-program related costs. In 2014, it formed a wholly-owned subsidiary company ‘SMC Enterprise Limited' (SMC EL), a for-profit company to separate the profitable activities from non-profit to effectively manage a growing and complex operation of a for-profit entity. With its philosophy "Profit must primarily contribute to social betterment," SMC marched towards its mission. The Pharmaceutical Division of SMC EL was launched in 2017 with the key objective of "No one should suffer, especially the less-privileged due to lack of affordable quality medicine." Currently, it promotes 33 products in the market including antibiotic, anti-ulcerant, non-steroidal anti-inflammatory drugs (NSAIDs), anti-histamine, anti-asthmatic, anti-spasmodic and mineral supplements.

 

In order to provide quality health care and diagnostic services at an affordable price to all economic segments of the population in the society; SMC is running ‘SMC Niltara Clinic' since 2018 with a provision of a model Pharmacy at Dhaka Uddan, Mohammadpur, Dhaka. Based on the positive experience of the current clinic operation, SMC established another clinic named ‘SMC Clinic' at SMC Tower-2, Darussalam, Mirpur, Dhaka in 2021 to expand quality medical services at affordable prices. These clinics are models of a one-stop health service center ensuring specialists' consultation, quality diagnostic services and quality medicines at reasonable prices.

 

Contribution to the National Economy:

As per the Bangladesh Demographic and Health Survey (BDHS) 2017-18, SMC has notably contributed to the Contraceptive Prevalence Rate (CPR) at the national level by sharing 47% of pills, 62% of condoms, and 33% of injectables. It indicates a 38% contribution of the total CPR nationally. SMC has now been considered as one of the largest and valuable partners of the Bangladesh Government and is continuously assisting and supporting to attain the national goal.






 

 

 

 

Having a market share of 61%, SMC's flagship brand ‘ORSaline-N' has been greatly contributing to reducing the child mortality rate due to diarrheal disease over the last three and a half decades. SMC is also distributing Zinc tablets as an adjunct therapy to treat child diarrhea since 2008. SMC branded micronutrient powder (MNP) ‘MoniMix' helps to reduce the iron deficiency Anemia of children aged 6-59 months. SMC has recently introduced ‘MoniMix Plus' a formula developed by UNICEF and the World Health Organization to improve nutritional status among 5-12 years children and adolescent in the country.

The most popular low-dose oral contraceptive pill (OCP) ‘Femicon' topped the list in the OCP category with its highest number of users and it is the second-highest used brand across the country. Femicon has won the heart of millions of women for its usage, comfort and effectiveness. In the female hygiene market, SMC's sanitary napkin ‘Joya' has created a wide appeal of acceptance among low-income women and adolescents due to its quality and affordability.

SMC introduced deworming tablet 'Vermicid' in 2020 to improve the nutritional status of children and family members across the country. SMC has introduced ‘FullCare' in 2021 to further expand the portfolio of its public health products. FullCare is a multiple micronutrient supplement that is prescribed for use during pregnancy. It contains 15 micronutrients including iron and folic acid which is very beneficial for the health of the mother, fetus and the newborn. In addition, SMC EL also introduced new generation birth control pills ‘SmartPill' and ‘SmartPill Lite', a healthy and tasty fortified confectionery ‘Super Kid' to boost children's immunity, ready to drink electrolyte beverage ‘SMC Plus', and flavored saline ‘SMC Fruity'. With a mission to penetrate the skin care market, SMC EL also launched "SMC Pure Petroleum Jelly" in February 2021.

Arousing from a project to thriving a social business enterprise, SMC is considered as one of the largest partners of the Government of Bangladesh (GOB) for its contribution in the field of health, nutrition and family planning sector. Both SMC and SMC EL are gaining momentum to enrich the portfolio of public health as well as consumer products upholding the quality standard and adding the value ‘live better' through continuous improvement.

SMC achieved remarkable success in its nationwide behavior change communication interventions to increase awareness, knowledge, and improve health behaviors among rural people. The ongoing program includes family planning, child health, nutrition, adolescent health, maternal health, hygiene and referral services on tuberculosis and clinical contraceptives.

SMC
Blue Star Program: A network of 9,000 private sector non-graduate providers.
Green Star Program: A network of more than 4,300 drug sellers.
Pink Star Program: A network of 450 active graduate providers mostly Obstetricians and Gynecologists.
Gold Star Program: 2,700 community level rural women entrepreneurs disseminating health information and selling health products.
Clinical & Injectable Contraceptives: Promotes Relax, i-plant, SOMA-JECT.
Public Health Products: Promotes MoniMix, Safety Kit, SMC Zinc, Vermicid, Easy Clean, Quick Test, MoniMix Plus, FullCare.
SMC Clinic & SMC Niltara Clinic: Provides quality health care and diagnostic services at an affordable price.

 

SMC EL
Contraceptives (Male): Markets Raja, Hero, Panther, Sensation, U&Me, Xtreme, Amore;
Oral Contraceptives (Female): Markets Femicon, Femipil, Noret-28, Minicon, Norix-1, Ovacon Gold, Mypill, SmartPill, SmartPill Lite.
Food and Beverages: Markets ORSaline-N, Taste Me, Bolt, SMC Purified Drinking Water, SMC Plus, Super Kid, SMC Fruity.
Health and Hygiene: Markets Joya Sanitary Napkin, Smile Baby Diaper, Germ Kill Hand Sanitizer, Germ Kill Hand Wash, SMC Pure Petroleum Jelly.
Manufacturing: Largest ORS Manufacturing Facility at Bhaluka, Food Manufacturing Division at Bhaluka, Health & Hygiene Factory in Cumilla.
Warehouses: Central Warehouse at Bhaluka, Regional Warehouse in Bogura and Cumilla.

 

With a view to serving the nation with extensive programmatic activities, SMC is relentlessly engaging its endeavors and increasing its basket of public health products for the wellbeing of women, children and families. The entire operational process of SMC and SMC EL are emerging at the pace of modern marketing and communication methods to serve the population with quality products and services at affordable price considering every convenience that symbolizes SMC as a house of trusted brands.