Joya in her new costume
The Consumer Marketing Department recently launched a new communication campaign for Joya Ultra Comfort – “Mene Neyar Din Shesh.” Thematic TV commercial, press and magazine advertisements were published to mark the occasion. The campaign is based on today’s women and how they constantly cope up with discomfort using conventional sanitary napkins. Joya Ultra Comfort is redefining comfort during periods and gives protection against bacterial infection and bad menstrual odor as well.
