Chattogram Area Office partnered with an international NGO
SMC EL’s Chattogram Area Office has promoted Joya sanitary napkin in Cox’s Bazar district along with the technical support & financial support of UNICEF since August 2020 partnering with International Development Enterprise (IDE), an international non-government organization. As a part of their monthly plan, IDE will purchase around 7,000 packs of ‘Joya’ and will deliver the same door-to-door to the six Upazilas (Cox's Bazar Sadar, Teknaf, Ukhiya, Chakoria, Maheshkhali, Pekua) under Cox’s Bazar district through female Sales Agents. The distribution will continue for the next two years. IDE exclusively hired a total of 70 female Sales Agents and organized two basic training programs with the technical assistance from SMC, that were held at Cox's Bazar Sadar and Chakoria Upazila during August 2020. SMC’s training facilitators imparted knowledge on menstrual hygiene management "Personal Hygiene Practice'' and about the essential features and benefits of ‘Joya’ sanitary napkin with the Sales Agents. The programs were highly successful where the Sales Agents of IDE were satisfied to gather knowledge about health and hygiene. Around twenty local female entrepreneurs were also attended the sessions with a view to promote Joya through their own business platforms (beauty parlor, tailoring shop, boutique shop, etc.). Amongst others, Mr. Abdulla Al Mamun, Sales Manager, Chattogram and Mr. Dhiman Bhoumik, Senior Sales Promotion Officer and officials from IDE were present the sessions.
