Premium pill brands ‘SmartPill’ and ‘SmartPill Lite’ launched
SMC EL increases its product basket by introducing the 4th generation regular birth control pill namely ‘SmartPill’ and ‘SmartPill Lite’. This is the most recent development of combined oral contraceptive (COC) pills that contain drospirenone and ethinylestradiol. Considering the hormonal sensitivity of female health as well as the market demand, this premium pill has been launched in two different doses; one is Smartpill that contains 21 hormone pills and the other one is Smartpill Lite that contains 24 hormone pills. This new formulation of OCP has high efficacy and least side effects including no acne, less weight gain, no abnormal hair growth and no chance of anemia..
Honorable Chairman of the Board of Directors of SMC EL, Mr. Siddiqur Rahman Choudhury officially announced the launching of the product in a virtual ceremony on November 12, 2020 which was attended by Mr. Abdul Haque, Managing Director, SMC EL and members of the senior management. With the slogan “The smart choice for smart women”, the brand is reaching its target group (TG) through digital platforms where it is expected to get positive market feedback due to its unique features going forward.
