SMC launched Multiple Micronutrient Supplements (MMS) 'FullCare' for pregnant women
Multiple Micronutrient Supplements (MMS) for pregnant women is a highly impactful solution for improving nutrition status and reducing Low Birth Weight which is recommended by the United Nations International Multiple Micronutrient Antenatal Preparation (UNIMMAP). SMC branded MMS as 'FullCare' launched on July 5, 2021 to make the necessary supplements affordable and available to the pregnant women in Bangladesh. FullCare was made available to all SMC area offices before its launching. A training program was organized for the relevant field staffs to orient them on MMS and its marketing strategies. FullCare is available in 62 districts while two districts are kept as control area for UNICEF/GOB for pilot initiative to focus pregnant women belong to bottom of the pyramid. The product has been launched in collaboration with Global Alliance for Improving Nutrition (GAIN) and financial support by Children Investment Fund Foundation (CIFF).
