NEWS DETAILS

Global Health Conference on Social Marketing and Franchising

Global Health Conference on Social Marketing and Franchising (www.smfconference.com) is being organized from December 3rd- 5th, in Kochi- Kerala by HLFPPT (www.hlfppt.org) (a Trust promoted by HLL Lifecare Limited) with the support of Ministry of Health & Family Welfare, Indian Institute of Corporate Affairs (IICA), HLL Lifecare Ltd, Bill and Melinda Gates Foundation, United Nation Population Funds (UNFPA) and Department for International Development (DFID) .

The theme of the Conference is Achieving Universal Health Coverage for primary healthcare through SM&SF route.

The Global Health Conference on SM&SF will strengthen the practice of social franchising and social marketing and provide important lessons based on inputs from policy makers, healthcare providers, and corporate players in health sector, International donors and funding agencies as well as build political buy-in for supporting the same. We believe that under Public Private Partnership (PPP), Social Franchising and Social Marketing are proven strategies for facilitating “social and economic inclusion” in achievement of Universal Health Coverage. The main objectives of the conference are to:

1. Showcase successful PPP, SM&SF models that have contributed to strengthening primary health care services delivery.

2. Sensitize policy makers and prospective private sector partners to position SM&SF as a strategy for achieving primary health and development targets by countries.

3. Provide a platform for key SM&SF stakeholders to identify best practices globally for its replication, map the support required from public & private sector and develop a framework for further action.

4. Encourage cross learning’s among social franchising and social marketing stakeholders

It is expected that there would be around 600 participants. Participants would include Social Marketing and Social Franchising program implementers across globe, UN agencies, donors, policy makers, academicians, INGOS & NGOs, pharmaceutical companies, public health experts, PSUs, rural marketing companies, medical associations and private sector working in public health. In addition, there would be special invitees, technical experts and guest speakers from SM&SF sectors.

We believe that participation at the conference will provide an opportunity for stakeholder to convene, converse and share thereby will harness cross-learning.

In addition to this, there are various avenues of showcasing your program implementation experiences and making the voices from the field heard; also available are avenues for various organizations to collaborate as partners in this prestigious global conference which are enlisted below:

The conference offers many avenues which could be of interest to various public health organizations:

1. The Satellite Sessions in the conference will be hubs of discussion and would provide opportunities to network with the hundreds of attendees from around the world and showcase your organizations new technology and innovative products.

2. The Poster Presentations is the area where the individual or the organization can present abstracts to share their experiences, the abstract should be a succinct summary of the program / model / research that one plans to present.

3. The Social Pitch session at the conference is a unique opportunity for the speakers to present their innovative projects, models, publications and new idea in the format of a 5-minute pitch. This will be a judged event.

4. Networking Dinners are an avenue* where participants will get the opportunity to meet Government representatives and world renowned subject experts on social marketing and franchising

5. Customized special areas at the Global Health Conference where business networking meetings can be arranged, which will give you the opportunity to liaison and interact with both national and international experts, manufacturers, advocacy groups, stakeholders and government representatives from the field of social marketing and franchising.

6. The Exhibition place in the conference would provide an interactive platform for your organization to showcase your innovative ideas, products and models

For further details, please log on to www.smfconference.com or contact us at info@smfconference.com or call us at +91 8800678078