Mission, Vision & Values

SMC Mission

In partnership with the government, development partners and the private sector, SMC's overall mission is to improve the health and wellbeing of women, children and families through social marketing of products and services in family planning, maternal and child health, nutrition and other socially beneficial areas.

SMC Enterprise Mission

The mission of SMC Enterprise Ltd is to support SMC to grow as a successful social enterprise by making surplus funds from profitable operations available for investment in program operations designed to enhance social good.

SMC Vision

SMC's vision is to be a world-class social enterprise recognized for its contribution to the advancement of social marketing thoughts, principles and practices that aim to better the health and wellbeing of women, children, families and the society.


Profit must primarily contribute to social betterment.


■ Our organizational interest is at the foremost
■ We never compromise on quality and satisfying our customers' needs
■ We challenge ourselves everyday to do better and achieve more
■ We hold dearly our values of integrity, respect and fairness for all