SMC Research Studies in 2017

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Study Name

                               Objective

1

Post launch study on Sayana® Press in Bangladesh

The prime purpose of the study was to know the perspective of the providers and consumers on Sayana® Press injectables brand, which are very critical for developing its overall marketing and communication strategies.

 

2

Consumer Panel Audit

The main objective of the study was to identify SMC product users and to determine the usage patterns; satisfaction with SMC products; correct usage; brand and methods continuity and switching patterns; reasons for discontinuation and reasons for not using SMC product etc.

 

3

Availability Study of SMC Products

The main purpose of the study was to provide regular estimates of product availability and market penetration, across a range of product categories.