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Company History

Social Marketing Company (SMC) is one of the largest and most successful private sector social marketing organizations in family planning and child health globally. It started as the Family Planning Social Marketing Project in 1974 under a tripartite agreement between the Government of Bangladesh, Population Services International (PSI) - a US-based NGO, and USAID. In 1990, SMC became a nonprofit Private… _more

News Update

Working for a greener and healthier Bangladesh
Being encouraged by the Company Chairman Mr. Muhammed Ali and board directors, the CSR Committee of SMC has been working to make positive contributions to the wider community and environment in which it operates. In the context of diminishing trees and forests in the country, it has taken a tree plantation project lately at a limited scale and wants to contribute steadily in the coming days for a greener Bangladesh. As part of the initiative, it has planted saplings in Narsingdi Eidgah and surrounding areas and also in Banani Field at Road # 1, Block I in Dhaka during June and July this year. _more
Doctors’ Meet to Enhance LARC Use
SMC recently arranged two experience sharing meetings in Comilla and Khulna for doctors who are offering Long Acting Reversible Contraceptive (LARC) method under the USAID funded Marketing Innovation for Health (MIH) Programme. Discussions in open floor revolved around myths and misconceptions about LARC among clients followed by possible way out to remove barriers and enhance programme performance in those areas. _more
Xtreme hits the market
SMC’s new condom brand Xtreme has hit the market at the beginning of June, 2014. It is a high-priced premium condom brand having the payoff line ‘Insane pleasure’. The new brand comes in two variants and targets urban male of 25-40 years, who are ready to pay a premium price for an extremely pleasurable experience. _more

Business Operation

Social marketing is the application of commercial management techniques for popularizing and selling products and services that offer clear benefits to the people at prices they can buy. Thus, easy accessibility through wide availability and high affordability forms the key element of social marketing. The model of social marketing SMC adopted and continues to practice has two components - multi-strategy communications for initiating desired behavior change, and suitable, affordable, readily accessible product and service for sustaining the changed behavior using the techniques of commercial marketing.


SMC’s Program Operations are implemented for the purpose of achieving social good in line with SMCs Mission. They are supported through grants from donors, private sector organizations and surplus revenues from company’s Business operations.

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Since inception
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Couple Years Protection Since inception
Save Lives

The new WHO formula-based packaged oral rehydration salt brand marketed by SMC called ORSaline-N was introduced in 2004. In order to provide choices to the consumers and to encourage children who are unwilling to take ORS, SMC introduced BNF-flavoured ORS brand ‘ORSaline Fruity’ in August 2003.

SMC Corporate Video