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Social Marketing Company or SMC as it is commonly known is a nonprofit private limited company registered under the company’s act of 1913. SMC was established in 1974 as the Family Planning Social Marketing Project under a tripartite agreement between the Government of Bangladesh, Population Services International (PSI) - a US based NGO, and USAID. In 1990 SMC became the Social Marketing Company with a voluntary Board of Directors. SMC… _more

News Update

May 12,2014
SMC attends International TB conference and observes World TB Day
SMC participated in the second conference of International Union Against Tuberculosis and Lung Disease in South East Asia Region (SEAR 2014), which was organized by National Anti-Tuberculosis Association of Bangladesh (NATAB) during 9 to 12 March, 2014 in Dhaka. The theme of the conference was “TB in 2050: Challenge to humanity.” _more
May 12,2014
Experience sharing meeting with LARC Providers held
SMC recently held two experience sharing meetings in Dhaka and Chittagong with providers, who have received training and are offering Long Acting Reversible Contraceptive (LARC) methods under the USAID funded Marketing Innovation for Health (MIH) program. Under MIH, SMC has built a network of graduate doctors to address the current situation of low acceptance of Long Acting Reversible Contraceptives and expand use. _more
April 20,2014
SMC signs agreement with GAIN
SMC has recently signed an agreement with Global Alliance for Improved Nutrition (GAIN) to develop a comprehensive Behavior Change Communication (BCC) strategy along with a set of IEC materials to create demand for home fortification solutions in Bangladesh and improve feeding practices of children under the age of 5. Funded by the Children Investment Fund Foundation (CIFF), SMC’s work under this project is expected to continue for at least three years. _more

Business Operation

Social marketing is the application of commercial management techniques for popularizing and selling products and services that offer clear benefits to the people at prices they can buy. Thus, easy accessibility through wide availability and high affordability forms the key element of social marketing. The model of social marketing SMC adopted and continues to practice has two components - multi-strategy communications for initiating desired behavior change, and suitable, affordable, readily accessible product and service for sustaining the changed behavior using the techniques of commercial marketing.


SMC’s Program Operations are implemented for the purpose of achieving social good in line with SMCs Mission. They are supported through grants from donors, private sector organizations and surplus revenues from company’s Business operations.

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Since inception
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Couple Years Protection Since inception
Save Lives

The new WHO formula-based packaged oral rehydration salt brand marketed by SMC called ORSaline-N was introduced in 2004. In order to provide choices to the consumers and to encourage children who are unwilling to take ORS, SMC introduced BNF-flavoured ORS brand ‘ORSaline Fruity’ in August 2003.

SMC Corporate Video