Xtreme – SMC’s premium condom brand hits the market (June 2014)
SMC holds Annual Conference for FY-2013
Working for a greener Bangladesh
SMC Stands By the Victims of the Savar Tragedy
Disseminating health messages in hard-to-reach areas through
Mobilizing community to change health behavior
Doctors meet to enhance LARC use in Khulna and Comilla
Joya – a highly affordable sanitary napkin introduced by SMC
SMC launches IUD and Implant in the brand name of Relax & i-plant
Social Marketing Company (SMC) is one of the largest and most successful private sector social marketing organizations in family planning and child health globally. It started as the Family Planning Social Marketing Project in 1974 under a tripartite agreement between the Government of Bangladesh, Population Services International (PSI) - a US-based NGO, and USAID. In 1990, SMC became a nonprofit Private… _more
Social marketing is the application of commercial management techniques for popularizing and selling products and services that offer clear benefits to the people at prices they can buy. Thus, easy accessibility through wide availability and high affordability forms the key element of social marketing. The model of social marketing SMC adopted and continues to practice has two components - multi-strategy communications for initiating desired behavior change, and suitable, affordable, readily accessible product and service for sustaining the changed behavior using the techniques of commercial marketing.
SMC’s Program Operations are implemented for the purpose of achieving social good in line with SMCs Mission. They are supported through grants from donors, private sector organizations and surplus revenues from company’s Business operations.
The new WHO formula-based packaged oral rehydration salt brand marketed by SMC called ORSaline-N was introduced in 2004. In order to provide choices to the consumers and to encourage children who are unwilling to take ORS, SMC introduced BNF-flavoured ORS brand ‘ORSaline Fruity’ in August 2003.