US Ambassador Dan Mozena impressed with SMC Factory opertaions
Annual Conference held in Recognition of the Achievements of FY 2012
SMC Stands By the Victims of the Savar Tragedy
SMC’s Floating IEC Center Reaches People of Hard-to-Reach Riverine Areas
SMC partners with Bashundahara Group
Regional Workshop for Blue Star Providers at Bogra
Norix Emergency Contraceptive pill launched
Social Marketing Company or SMC as it is commonly known is a nonprofit private limited company registered under the company’s act of 1913. SMC was established in 1974 as the Family Planning Social Marketing Project under a tripartite agreement between the Government of Bangladesh, Population Services International (PSI) - a US based NGO, and USAID. In 1990 SMC became the Social Marketing Company with a voluntary Board of Directors. SMC… _more
Social marketing is the application of commercial management techniques for popularizing and selling products and services that offer clear benefits to the people at prices they can buy. Thus, easy accessibility through wide availability and high affordability forms the key element of social marketing. The model of social marketing SMC adopted and continues to practice has two components - multi-strategy communications for initiating desired behavior change, and suitable, affordable, readily accessible product and service for sustaining the changed behavior using the techniques of commercial marketing.
SMC’s Program Operations are implemented for the purpose of achieving social good in line with SMCs Mission. They are supported through grants from donors, private sector organizations and surplus revenues from company’s Business operations.
The new WHO formula-based packaged oral rehydration salt brand marketed by SMC called ORSaline-N was introduced in 2004. In order to provide choices to the consumers and to encourage children who are unwilling to take ORS, SMC introduced BNF-flavoured ORS brand ‘ORSaline Fruity’ in August 2003.